Episodes
Tuesday Aug 27, 2024
Writing Your Life: Anita Henderson on Authentic Entrepreneurship
Tuesday Aug 27, 2024
Tuesday Aug 27, 2024
On this episode of The Women’s Agency Podcast, host Arlia Hoffman talked with Anita Henderson, who is the author of “The Minimalist Entrepreneur” and is The Author's Midwife. Anita is an experienced business owner, who went from corporate burnout to becoming a successful minimalist entrepreneur.
Anita shared her insights on the role of clarity, simplification, and focus in her business, her challenges with procrastination and perfectionism, and the importance of trusting oneself.
They also explored Anita's role as The Author’s Midwife, talking about her unique process for guiding clients through writing and publishing their books, her effective strategies for overcoming writer's block, and the deep fulfillment she experiences as clients' books come to life.
Tune in to learn more about entrepreneurial minimalism and how to successfully navigate the self-publishing world.
About Anita
Entrepreneurship wasn’t Anita’s goals list early in her career. She wanted the professional title, the corner office with the window, the assistant right outside her door, the fat paycheck, the expense account, and all the other benefits of corporate success. She got all that, then got burned out. When an unexpected opportunity landed in her lap, she jumped at it. Entrepreneurship called out to her loud and clear. That was more than twenty-five years ago.
Since then, she has started two companies (one a partnership), written several books, and dipped her toe back into corporate a few times before finally retiring from the 9-to-5 more than a decade ago. Anita has also hosted a radio show, an internet TV program, and a podcast.
Known as The Author’s Midwife, she now enjoys guiding C-suite execs and seasoned entrepreneurs to write, publish, and leverage their books to position themselves as authorities. As an author coach and book publishing strategist, she shares the secrets to writing and publishing a bestselling and award-worthy book through her Write Your Life Author Coaching Program.
She is the author of Becoming the Minimalist Entrepreneur: Lessons Learned From My Journey to Work Less, Earn More, and Play More. Her greatest joy as a business owner is learning from her mistakes and failures. There have been many, which means she’s learned a lot. But the growth and rewards have been instrumental in making her the leader and the minimalist entrepreneur she is today.
Website | LinkedIn | Instagram | YouTube
About The Women's Agency Podcast
The Women's Agency Podcast covers stories of women's lives, business, and empowerment.
This show is presented and produced by The Women's Agency, and hosted by Arlia Hoffman.
About The Women's Agency:
The Women's Agency is a full-service production and coaching firm for women in podcasting.
Founded by Arlia Hoffman, The Women's Agency was founded on the principles of collaboration, generosity, and amplifying women's voices.
After years of coaching women, leading women's groups, and leadership development, Arlia began working in podcast production. She now combines her expertise in both fields to bring women all the resources they need to create a professional podcast.
The Women's Agency serves women podcasters, aspiring podcasters, and other women-owned professional services firms in the online space.
The Agency offers coaching, concept development, full-service podcast production, graphic design, marketing strategy, audio and video editing, media presence coaching and more.
Connect with The Women's Agency:
Website | LinkedIn | Facebook | Instagram
Wednesday Jul 17, 2024
Innovating Migraine Relief and AI Technology, with Lisa Erickson, Migraine Magick®
Wednesday Jul 17, 2024
Wednesday Jul 17, 2024
In this episode of the Women's Agency Podcast, host Arlia Hoffman had a fascinating conversation with Lisa Erickson, an innovator in holistic migraine relief and AI applications.
Lisa shared her transformative journey of creating Migraine Magic, a groundbreaking remedy for chronic migraine, influenced by her own and her daughter's experiences. She also explained her passion for AI, discussing how she integrates technology with wellness, and provides insights on how AI can streamline business processes for professional women.
Arlia and Lisa discussed the potential of AI, practical applications in everyday life, and the importance of blending personal beliefs with professional endeavors.Tune in to learn more about Lisa's holistic approach to health, her AI-driven business strategies, and her advice on navigating the evolving landscape of artificial intelligence.
00:00 Introduction to the Women's Agency Podcast
01:18 Meet Lisa Erickson: Holistic Migraine Relief and AI Expert
02:57 Lisa's Journey with AI and Business Integration
05:13 The Power and Potential of AI
17:13 Lisa's Personal Story and Migraine Magic
21:24 Merging Business, Spirituality, and AI
26:36 Practical AI Tips and Future Insights
32:05 Thrift Shopping and Final Thoughts
37:28 Conclusion and Contact Information
About Lisa Erickson
Lisa Erickson is a remarkable figure in the holistic migraine relief industry and an innovative AI expert. Known for her brand Migraine Magick®, Lisa leverages her background as a transformational coach and migraine expert to provide comprehensive relief solutions.
She combines nervous system recalibration, proprietary remedies, and deep energetics to offer immediate pain relief and address the underlying causes of migraines. Her treatments are specifically tailored for professional women suffering from chronic migraines.
Lisa's groundbreaking work has been featured in prominent publications such as Glamour, Woman's Day, and Elle, establishing her as a leading expert in holistic migraine relief. Inspired by her own and her daughter's struggles with chronic migraines, Lisa created her brand with a personal mission to help all women feel migraine-free.
In addition to her expertise in migraine relief, Lisa is also fascinated with AI. She recently launched her AI Biz Agency, The AI CHANEL which achieved $35k in sales within just three months. And she is in the middle of publishing her GPT Book; Limitless AI: The Holy Grail of Rejection proof and prosperous prompts.
Her passion for AI, combined with her holistic approach to health, positions her as a pioneer at the intersection of technology and wellness. For more information about Lisa Erickson and her holistic approach to migraine relief, visit her website Migraine Magick® or DM her on Facebook.
About The Women's Agency Podcast
The Women's Agency Podcast covers stories of women's lives, business, and empowerment.
This show is presented and produced by The Women's Agency, and hosted by Arlia Hoffman.
About The Women's Agency:
The Women's Agency is a full-service production and coaching firm for women in podcasting.
Founded by Arlia Hoffman, The Women's Agency was founded on the principles of collaboration, generosity, and amplifying women's voices.
After years of coaching women, leading women's groups, and leadership development, Arlia began working in podcast production. She now combines her expertise in both fields to bring women all the resources they need to create a professional podcast.
The Women's Agency serves women podcasters, aspiring podcasters, and other women-owned professional services firms in the online space.
The Agency offers coaching, concept development, full-service podcast production, graphic design, marketing strategy, audio and video editing, media presence coaching and more.
Connect with The Women's Agency: Website | LinkedIn | Facebook | Instagram
Monday Jul 01, 2024
Empowering Small Business Success with Marika Ponton
Monday Jul 01, 2024
Monday Jul 01, 2024
Host Arlia Hoffman is joined by Marika Ponton, an accomplished businesswoman and profitability coach, who shared her inspiring journey from a CPA to a successful business owner.
Marika discussed her transition from auditing to owning a business, the challenges she faced, and how leveraging Office Angels' virtual support was pivotal for her success. She stressed the importance of financial literacy, creative problem-solving, and understanding one's financials to achieve business success.
Marika also talked about her role in coaching small business owners to improve their financial health and operational efficiency. Her message to women entrepreneurs centers on being unafraid to take risks, seeking help when needed, and always staying on top of their financials.
About Marika:
Born and raised in Nevada, Marika Ponton achieved her CPA license and started her public accounting career.
For the next 15 years Marika earned technical expertise by auditing hundreds of public and private company financial statements and assessing their internal controls. Always seen as an outlier in the auditing industry with her trademark outgoing Marika personality, she bridged the gap between external auditors and client teams that didn’t always feel comfortable sharing all the details of their financial statements.
She went on to purchase her own company and grew it to a highly profitable location. Owning a small business proved to be significantly harder than being a CPA, she utilized Office Angels for administrative and human resources support, and the flexibility that came from as-needed Virtual Professionals transformed the efficiency and operations of the location;
She now leads Office Angels’ continuing strategic mission to help small businesses flourish!
It was a natural progression for Marika to become a Profitability Coach. She is able to analyze and assess financials and operations and she thrives on being a Secret Weapon behind the scenes.
She acts as liaison between clients and their financials and coaches’ others on how understanding them can help them achieve their goals!
Combine a CPA’s in-depth accounting background, the outgoing personality of a business development professional, and an unwavering drive to help small business owners command their businesses to achieve growth or exit goals and you have Marika E. Ponton (MEP).
Connect with Marika:
00:00 Introduction and Guest Welcome
00:30 Marika's Journey in Accounting
01:08 Transition to Business Ownership
05:53 Challenges of Small Business Ownership
09:55 Financial Management and Coaching
13:53 The Importance of Budgeting
17:35 Identifying Financial Missteps
18:06 Coaching Business Owners on Financial Literacy
18:53 The Importance of Role Alignment in Business
22:36 Flexible Solutions with Office Angels
24:49 Becoming a Profitability Coach
25:52 Empowering Women in Business
26:55 The Value of Financial Awareness
29:32 Lessons from Grandpa: Embracing Mistakes
31:57 Final Thoughts and Contact Information
Thursday May 02, 2024
Thursday May 02, 2024
On this episode of the Women's Agency Podcast, host Arlia Hoffman welcomed Diana Murphy of Diana Murphy Coaching, a mindset and life coach for leaders, entrepreneurs, and business owners.
In a deep conversation, Diana shared her journey from starting as a weight loss coach to becoming a mindset and life coach, focusing on helping individuals achieve growth without burnout. She discusses the importance of intuition, the transformation she underwent during her divorce, and how it impacted her personally and professionally.
Diana emphasized the significance of trusting oneself, slowing down, creating white space for creativity, and the process of healing and growth through life's transitions.
They explored how personal challenges can inform professional practice and the importance of self-awareness and self-trust in overcoming obstacles and finding fulfillment.
About Diana Murphy, Diana Murphy Coaching
Diana Murphy is a life and mindset coach for leaders. She helps fuel her clients’ ability to innovate, transform, and disrupt while they create massive impact.
A classic Chicago girl chasing success, she’d check all the modest Midwesterner boxes. From marrying (and later divorcing) her best friend to moving to New York City for medical sales and then to Lincoln, Nebraska, for a higher-level sales role, she’s no stranger to change. Little did she know that she’d take part at the ground level in helping bring the StrengthsfInder to life at the Gallup organization.
Though Gallup was her dream job, she realized that a leader like herself needed more room to grow — inspiring her to become a coach.
Today, you’ll find Diana supporting her coaching clients through their transitions, behind the mic, facilitating powerful conversations on The Leader’s Table Podcast, and living her most delicious life in Atlanta.
About The Women's Agency Podcast
The Women's Agency Podcast covers stories of women's lives, business, and empowerment.
This show is presented and produced by The Women's Agency, and hosted by Arlia Hoffman.
About The Women's Agency:
The Women's Agency is a full-service production and coaching firm for women in podcasting.
Founded by Arlia Hoffman, The Women's Agency was founded on the principles of collaboration, generosity, and amplifying women's voices.
After years of coaching women, leading women's groups, and leadership development, Arlia began working in podcast production. She now combines her expertise in both fields to bring women all the resources they need to create a professional podcast.
The Women's Agency serves women podcasters, aspiring podcasters, and other women-owned professional services firms in the online space.
The Agency offers coaching, concept development, full-service podcast production, graphic design, marketing strategy, audio and video editing, media presence coaching and more.
Connect with The Women's Agency:
Website | LinkedIn | Facebook | Instagram
Friday Apr 19, 2024
The Mic Is Yours: Recording Your Podcast
Friday Apr 19, 2024
Friday Apr 19, 2024
In Part Two of "The Mic is Yours", host Arlia Hoffman delved into the technological aspects of starting a podcast. She offered simplified and practical advice on equipment essentials for beginners, from using smartphones to investing in microphones and avoiding Bluetooth earbuds for better sound quality.
Arlia emphasized the importance of a good recording environment, recommending innovative, low-cost solutions for sound dampening. She also touched on choosing podcast hosting platforms, creating engaging cover art, writing catchy descriptions, and the use of royalty-free music.
She also included guidance on the process of editing, show notes and publishing episodes.
Arlia encouraged those considering starting a podcas to take the plunge and try it out, offering support and resources through The Women's Agency.
About The Women's Agency Podcast
The Women's Agency Podcast covers stories of women's lives, business, and empowerment.
This show is presented and produced by The Women's Agency, and hosted by Arlia Hoffman.
About The Women's Agency:
The Women's Agency is a full-service production and coaching firm for women in podcasting.
Founded by Arlia Hoffman, The Women's Agency was founded on the principles of collaboration, generosity, and amplifying women's voices.
After years of coaching women, leading women's groups, and leadership development, Arlia began working in podcast production. She now combines her expertise in both fields to bring women all the resources they need to create a professional podcast.
The Women's Agency serves women podcasters, aspiring podcasters, and other women-owned professional services firms in the online space.
The Agency offers coaching, concept development, full-service podcast production, graphic design, marketing strategy, audio and video editing, media presence coaching and more.
Connect with The Women's Agency: Website | LinkedIn | Facebook | Instagram
Tuesday Apr 02, 2024
The Mic is Yours: Crafting a Successful Podcast
Tuesday Apr 02, 2024
Tuesday Apr 02, 2024
Where do you even start when you think you want to have a podcast? Host Arlia Hoffman, Owner and Producer at The Women's Agency, helps you ask the right questions to get started.
Crafting a successful podcast starts with asking the right questions. Arlia covers some of the questions included in her One-Page Easy Start Guide, available on the website here. She emphasized the role of podcasting in a marketing strategy for businesses and entrepreneurs, urging listeners to utilize their unique voice and authenticity.
In part one, she covered practical questions from the guide:
Is it the right medium for your message?
What are you passionate about?
What's your topic and who do you want to listen?
Are you willing to invest the resources and time to develop it?
Do. you have the technical capacity to set it up and keep it running?
What is the format you'll use?
In the next episode, Arlia will cover the other questions and considerations in the Easy Start Guide.
About The Women's Agency Podcast
The Women's Agency Podcast covers stories of women's lives, business, and empowerment.
This show is presented and produced by The Women's Agency, and hosted by Arlia Hoffman.
About The Women's Agency:
The Women's Agency is a full-service production and coaching firm for women in podcasting.
Founded by Arlia Hoffman, The Women's Agency was founded on the principles of collaboration, generosity, and amplifying women's voices.
After years of coaching women, leading women's groups, and leadership development, Arlia began working in podcast production. She now combines her expertise in both fields to bring women all the resources they need to create a professional podcast.
The Women's Agency serves women podcasters, aspiring podcasters, and other women-owned professional services firms in the online space.
The Agency offers coaching, concept development, full-service podcast production, graphic design, marketing strategy, audio and video editing, media presence coaching and more.
Connect with The Women's Agency:
Website | LinkedIn | Facebook | Instagram
Wednesday Oct 25, 2023
Living the Paradox: Self Ownership and Building Community
Wednesday Oct 25, 2023
Wednesday Oct 25, 2023
In this episode, host Arlia Hoffman discusses the paradox we're currently living into: strengthening our own power, self-ownership, taking responsibility, and the way that impacts and weaves the world we are creating.
She shares a re-mastered episode from her other podcast, The Women's Sanctuary called "Four Keys to Personal Power" from Season One.
She also mentions her upcoming presentation at TAPESTRY Feminine Collective on the same topic entitled "Weaving Feminine Power in the Aquarian Age."
Learn more about TAPESTRY Feminine Collective online event here.
About The Women's Agency Podcast
The Women's Agency Podcast covers stories of women's lives, business, and empowerment.
This show is presented and produced by The Women's Agency, and hosted by Arlia Hoffman.
About The Women's Agency:
The Women's Agency is a full-service production and coaching firm for women in podcasting.
Founded by Arlia Hoffman, The Women's Agency was founded on the principles of collaboration, generosity, and amplifying women's voices.
After years of coaching women, leading women's groups, and leadership development, Arlia began working in podcast production. She now combines her expertise in both fields to bring women all the resources they need to create a professional podcast.
The Women's Agency serves women podcasters, aspiring podcasters, and other women-owned professional services firms in the online space.
The Agency offers coaching, concept development, full-service podcast production, graphic design, marketing strategy, audio and video editing, media presence coaching and more.
Connect with The Women's Agency:
Website | LinkedIn | Facebook | Instagram
Wednesday Aug 16, 2023
Wednesday Aug 16, 2023
Patricia Leonard, owner of Patricia Leonard & Associates and author of "Hello, Self..." joined host Arlia Hoffman. Patricia shared some of the stories from her life that taught her to trust herself and empowered her.
Patricia is host of the Hello, Self.. Podcast which you can find here and all the major podcast apps.
About Patricia:
Patricia Leonard is President of RUNWAY TO SUCCESS, a division of Patricia Leonard & Associates located in Nashville, TN. She is a MESSAGE ARTIST speaker, career & business coach, author and magazine columnist. Patricia consults with clients on leadership, empowerment, career management, entrepreneurship and the power of language. Her work is focused on helping clients find their runway to success!
She has a professional background in management, human resources, corporate training, business consulting and talent development. Patricia has worked with companies in the service, music, banking, manufacturing, publishing, warehousing, healthcare, academic, retail and financial industries, and has taught management classes as an adjunct professor.
Patricia has a degree in Human Resource Management, is certified as a Career Coach and Consulting Hypnotist and is MBTI qualified.
Her volunteer energies are focused on Women in Film and Television-Nashville, where she is a Board Vice President; Dress for Success as the Advisory Board President; and International Coaching Federation-Nashville where she held Board roles for several years.
Patricia is the author of Wearing High Heels in a Flip Flop World, BECOMING WOMAN…a journal of personal discovery, THE NOW, HOW & WOW of Success, Happenings, a full year calendar of inspirational messages and a spoken word album titled, I AM…
She enjoys songwriting, creating poetry and has written a one-woman show and artistic speech she performs titled Hello, Self…, about a woman in midlife reinventing herself, which led to her new book by the same name, available here.
On the personal side, Patricia, describes herself as a woman, lover of life, mother, grandmother, career professional and message artist; AND in that order! Her goal is to continue inspiring others, of any age, to START NOW creating and expanding their Runway to Success.
She believes that life is a gift, the way we wrap it is our choice.
Connect with Patricia:
Website| LinkedIn | Facebook | Twitter | Instagram
About The Women's Agency Podcast
The Women's Agency Podcast covers stories of women's lives, business, and empowerment.
This show is presented and produced by The Women's Agency, and hosted by Arlia Hoffman.
About The Women's Agency:
The Women's Agency is a full-service production and coaching firm for women in podcasting.
Founded by Arlia Hoffman, The Women's Agency was founded on the principles of collaboration, generosity, and amplifying women's voices.
After years of coaching women, leading women's groups, and leadership development, Arlia began working in podcast production. She now combines her expertise in both fields to bring women all the resources they need to create a professional podcast.
The Women's Agency serves women podcasters, aspiring podcasters, and other women-owned professional services firms in the online space.
The Agency offers coaching, concept development, full-service podcast production, graphic design, marketing strategy, audio and video editing, media presence coaching and more.
Connect with The Women's Agency:
Website | LinkedIn | Facebook | Instagram
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